78 SEO Statistics for 2023

78 SEO Statistics for 2023

78 SEO Statistics for 2023

Are you curious about the kingdom of SEO in 2023? Then appearance no further.
We’ve curated, vetted, and classified a listing of updated stats underneath.

Click to leap to a class or preserve studying for our top search engine optimization facts.

Top search engine optimization facts
These are the maximum interesting search engine optimization stats we suppose you have to understand:

68% of on line reviews begin with a search engine. (BrightEdge)
0.Sixty three% of Google searchers click on on results from the second page. (Backlinko)
53.Three% of all internet site site visitors comes from natural seek. (BrightEdge)
ninety two.96% of global visitors comes from Google Search, Google Images, and Google Maps. (SparkToro)
search engine optimization drives 1,000%+ extra visitors than organic social media. (BrightEdge)
60% of entrepreneurs say that inbound (search engine optimization, weblog content material, and so on.) is their highest fine supply of leads. (HubSpot)
search engine marketing leads have a 14.6% close fee. (HubSpot)
Ranking statistics
These stats approximately rating on Google may also surprise you.

Ninety.Sixty three% of pages get no organic search traffic from Google. (Ahrefs)
90.Sixty three% of pages get no organic seek traffic from Google
The pinnacle-ranking page gets the most seek visitors most effective forty nine% of the time. (Ahrefs)
Only five.7% of pages will rank within the pinnacle 10 search results inside a yr of guide. (Ahrefs)
7.4% of pinnacle-ranking pages don’t have a name tag. (Ahrefs)
7.4% of pinnacle-rating pages do not have a title tag
Google rewrites name tags 33.Four% of the time. (Ahrefs)
Google is now 33% much more likely to rewrite identify tags. (Ahrefs)
When Google ignores the title tag, it makes use of the H1 tag 50.76% of the time instead. (Ahrefs)
Google is 57% more likely to rewrite identify tags that are too long. (Ahrefs)
25.02% of top-ranking pages don’t have meta descriptions. (Ahrefs)
forty.61% of pages have meta descriptions that truncate. (Ahrefs)
Google shows meta descriptions in search results most effective 37.22% of the time. That rises to 40.35% for fats-head keywords and drops to 34.38% for long-tails. (Ahrefs)
Google much more likely to rewrite meta descriptions for long-tail than fats-head keywords
The common top-ranking web page additionally ranks within the pinnacle 10 seek consequences for almost 1,000 other relevant keywords. (Ahrefs)
The common web page in the top 10 is two+ years vintage. (Ahrefs)
33% of websites bypass the Core Web Vitals threshold. (Ahrefs)
Backlink records
Google says that one way links are one in all its pinnacle three rating factors. Check out these link-related stats.

Sixty six.31% of pages have no one-way links. (Ahrefs)
Most top-ranking pages get “followed” one way links from new websites at a tempo of +5%-14.Five% in keeping with month. (Ahrefs)
Generally talking, the more back-links a page has, the greater natural visitors it receives from Google. (Ahrefs)
The common price of buying a hyperlink is $361.Forty four. (Ahrefs)
The common fee of publishing a paid guest put up is $seventy seven.Eighty. (Ahrefs)
73.6% of domain names have reciprocal links, that means that some of the web sites they hyperlink to also link to them. (Ahrefs)
forty three.7% of the pinnacle-ranking pages have a few reciprocal links. (Ahrefs)
sixty six.5% of hyperlinks to sites inside the last 9 years are lifeless. (Ahrefs)
10.6% of all inbound links to the pinnacle 110,000 websites are nofollow. (Ahrefs)
0.44% of links use “rel=ugc” and 0.01% use rel=“backed”. (Ahrefs)
Keyword data
Most search engine optimization campaigns start with keyword research. Here are some stats about how human beings are searching on Google.

Ninety four.74% of keywords get 10 month-to-month searches or fewer. (Ahrefs)
0.0008% of keywords get greater than 100,000 month-to-month searches. (Ahrefs)
Search volume distribution of four billion key phrases
Around eight% of search queries are phrased as questions. (Moz)
15% of all Google searches have never been searched before. (Google)
ninety one.Forty five% of search volumes in Google Ads Keyword Planner are overestimates. (Ahrefs)
Google Ads Keyword Planner overestimates seek volumes fifty four.28% of the time and is kind of correct forty five.22% of the time. (Ahrefs)
forty six.08% of clicks in Google Search Console visit hidden terms. (Ahrefs)
search engine optimization industry facts
How an awful lot do search engine marketing specialists fee for their offerings? Are you charging better or lower than the average? Let’s study the stats.

Seventy four.Seventy one% of SEOs price a monthly retainer rate for their customers. (Ahrefs)
For month-to-month retainers, $501–$1,000 in keeping with month is the most popular pricing tier. (Ahrefs)
For hourly pricing, $one hundred–$a hundred and fifty according to hour is the most famous pricing tier. (Ahrefs)
For in line with-venture pricing, $501–$1,000 is the most famous pricing tier. (Ahrefs)
88.28% of SEOs price $a hundred and fifty/hour or less for his or her offerings. (Ahrefs)
On common, SEOs who’ve been in enterprise for over years charge 39.Four% greater in line with hour, 102.Forty one% greater for monthly retainers, and 275% greater for one-off projects than people who’ve been in enterprise for less than years. (Ahrefs)
On average, SEOs serving the global marketplace rate a hundred thirty.74% greater than the ones serving the nearby market for monthly retainers. (Ahrefs)
The mean salary for a U.S.-primarily based search engine marketing professional is $60,548 in line with year. (Backlinko)
Search engine statistics
As SEOs, it’s far important to understand wherein engines like google are proper now—and where they’re going.

12.29% of search queries have featured snippets in their seek results. (Ahrefs)
The #1 result in Google’s natural search outcomes has an average CTR of 27.6%. (Backlinko)
The pinnacle three Google seek results get 54.Four% of all clicks. (Backlinko)
There are an estimated 3.Five billion searches on Google every day. (Internet Live Stats)
39% of customers are influenced by using a applicable seek. (Think With Google)
sixty one.5% of laptop searches and 34.4% of cellular searches bring about no-clicks. (SparkToro)
Google bills for around 83% of the global seek marketplace. (Statista)
Local search engine optimization statistics
If you serve clients domestically, you ought to consciousness on improving your neighborhood search presence so more people can discover you. These stats display the importance of appropriate neighborhood search engine marketing.

30% of all cell searches are related to region. (Think With Google)
76% of folks who search on their smartphones for some thing close by visit a enterprise inside a day. (Think With Google)
28% of searches for something close by result in a buy. (Think With Google)
Yelp seems inside the top 5 seek outcomes for ninety two% of Google internet queries that encompass a metropolis and enterprise category. (Fresh Chalk)
54% of smartphone users look for business hours, and fifty three% look for instructions to nearby stores. (Think With Google)
About 45% of global buyers buy on-line after which choose up in-shop. (Think With Google)
“Where to shop for” + “near me” mobile queries have grown by way of over 2 hundred% from 2017 to 2019. (Think With Google)
Mobile searches for “store open near me” (e.G., “grocery keep open close to me”) have grown by using over 250% from 2017 to 2019. (Think With Google)
Mobile searches for “on sale” + “close to me” (e.G., “tires on sale near me”) have grown with the aid of over 250% YOY from 2017 to 2019. (Think With Google)
Video search engine optimization information
We’ve had awesome achievement driving customers the usage of video marketing. Are you doing it too? If not, those stats may also wonder you.

The number of remarks, perspectives, stocks, and “likes” have a robust correlation with better YouTube scores. (Backlinko)
68.2% of first-page YouTube consequences are HD movies. (Backlinko)
The common length of a primary-page YouTube video is 14 minutes, 50 seconds. (Backlinko)
Line graph showing courting of video period to YouTube ranking
Mobile search engine optimization information
Google has moved to cellular-first indexing, and extra human beings are the usage of mobile search. No doubt, mobile search engine marketing is distinctly important.

58.Ninety nine% of all website traffic global comes from cell telephones. (Statista)
72.6% of net customers will get right of entry to the net solely via their smartphones by way of 2025. (CNBC)
There are greater searches on cell than on desktop. (Think With Google)
fifty one% of telephone customers have found a new organisation or product whilst conducting a search on their smartphones. (Think With Google)
18% of nearby searches on smartphones result in a buy within an afternoon vs. 7% of non-neighborhood searches. (Think With Google)
On average, ranking in position #1 on cellular receives you 6.Seventy four% of the clicks, while ranking in role #1 on laptop gets you eight.17% of the clicks. (SEOClarity)
56% of in-save buyers used their smartphones to save or studies gadgets while they were in-store. (Think With Google)
Voice seek information
“Hey, Google. What’s the modern country of voice seek?”

forty.7% of all voice seek solutions come from a featured snippet. (Backlinko)
The normal voice search end result is best 29 words in duration. (Backlinko)
Approximately 75% of voice search effects rank within the top three for his or her corresponding queries. (Backlinko)
The common voice search result has a 9th-grade studying stage. (Backlinko)
Websites with sturdy “hyperlink authority” have a tendency to rank nicely in voice search. In reality, the average Domain Rating of a Google Home end result is 76.8. (Backlinko)
forty eight% of consumers are the usage of voice for “standard net searches.” (Search Engine Land)
Learn extra
Check out those resources to study greater approximately search engine marketing:

search engine optimization: The Complete Guide for Beginners
Complete search engine optimization Training Course: Learn SEO Free
search engine optimization Basics: Beginner’s Guide to search engine marketing Success