Wondering which social media websites your enterprise, logo, or blog have to be on in 2022?
You’ve come to the right vicinity.
Because social media structures are always jockeying for dominance, it is able to be noticeably difficult to discover articles with the most updated data on Google.
The desirable news is we’ve carried out the legwork for you. Below, you’ll discover the hottest information from web sites like Statista that will help you get the lowdown on the pinnacle social media web sites around the world.
We’ll take a look at cool capabilities for each social networking platform, move over who need to (and have to not) use them, and offer insights that’ll assist you determine which of them are exceptional to your enterprise, brand, or blog.
Let’s dig in.
The 15 Most Popular Social Media Sites in 2021
1. Facebook
Facebook is the most important social media platform inside the global.
But simply due to the fact extra than 90% of its every day lively customers stay out of doors North America doesn’t imply this social platform isn’t popular within the U.S.
Seven in ten U.S. Adults use Facebook, and extra than half of Americans test a couple of times each day, sharing posts composed of textual content, photos, motion pictures, and GIFs that other users comment on, percentage, and react to.
Quick Snapshot
Headquarters: Menlo Park, California, USA
Founded: 2004
Monthly Active Users: 2.Seventy four Billion
Standout Features & Functionality
Audience Insights gives small organizations the strength to leverage Facebook’s huge pool of aggregated records to assist them reach their best target market with Facebook commercials.
Facebook 360 allows organizations to upload panoramic-fashion pictures from a smartphone, growing immersive, interactive reports for his or her fans.
Facebook Live offers influencers an interactive medium for connecting with their target market.
Who Should Use Facebook?
Just about every target market is on Facebook, and it's miles the most popular social media network for seniors — a swiftly developing demographic on the website.
Who Shouldn’t Use Facebook?
Although Facebook dominates social media utilization, in case you’re in an enterprise that elicits sad or indignant emotions, then your message might not be well received on Facebook.
Final Word on Facebook
Facebook advertising and marketing’s huge reach and powerful social media advertising skills make it a no brainer for maximum companies (just make sure you installation a commercial enterprise page, if you haven’t already).
And in case you’re a content creator (whether it’s a blog post, infographic, or an editorial for a client), Facebook is one of the first-rate social media platforms to proportion content.
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2. YouTube
When it involves social networks, YouTube dominates video content sharing.
This big video-sharing platform shall we users submit, comment on, and upvote or downvote track motion pictures, TV shows, vlogs, instructional content, stay streams, film trailers, and greater.
They also can join other users’ channels and add movies to playlists.
YouTube functions as a huge seek engine (second only to Google), making SEO an critical consideration for content creators.
Quick Snapshot
Headquarters: San Bruno, California, USA
Founded: 2005
Monthly Active Users: 2 Billion
Standout Features
YouTube Cards visually enhance hyperlinks to different movies and playlists, making your content material extra interactive. They can appear at any exact time for the duration of your video.
YouTube Live lets in you to face out by using developing an attractive revel in together with your audience.
After accomplishing 1,000 fans, channels can post textual content, pix, GIFs, stay films, and more within the Community tab to further connect to their target audience.
Who Should Use YouTube?
Tons of corporations have leveraged this pinnacle social media web page to attain potential customers successfully. Here are 50 content thoughts to get any enterprise started.
Who Shouldn’t Use YouTube?
An astounding 500+ hours of video is uploaded to YouTube every minute. If you’re not committed to generating extremely good content, you gained’t advantage traction.
Final Word on YouTube
Chances are your audience is frequently tuning in to this hugely popular social media web site to be entertained, educated, and knowledgeable. Will they find you there?
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three. WhatsApp
In a crowded messaging app market (QQ, Telegram, Snapchat, and so on.) WhatsApp stands as the maximum popular, with extra monthly lively customers than Facebook Messenger (each are owned by means of Facebook).
Users can ship text and voice messages or make voice and video calls without spending a dime with this cell social media app. However, unlike the app Viber, users cannot call non-app customers’ numbers.
WhatsApp Business is a standalone app available on desktop, and lots of commercial enterprise proprietors use it as a on hand customer service answer.
Quick Snapshot
Headquarters: Mountain View, California, USA
Founded: 2009
Monthly Active Users: 2 Billion
Standout Features
Free worldwide textual content, voice, and video messaging (video chat with as much as four human beings).
WhatsApp Business affords messaging equipment for connecting with clients, which includes computerized greeting and away messages, the ability to reuse messages for brief replies, labels for organizing contacts and chats, catalogs to reveal off your services and products, and a profile web page with your simple commercial enterprise data.
Document sharing permits for effortlessly sharing spreadsheets, slideshows, and different files up to 100 MB (additionally unfastened!).
Who Should Use WhatsApp?
Businesses that want to offer quickly available customer service, inclusive of neighborhood agencies imparting transport.
Who Shouldn’t Use WhatsApp?
If your clients aren’t probable to use the app, then it gained’t paintings due to the fact each parties need to have it to attach.
Final Word on WhatsApp
It’s clean to see why WhatsApp has come to be this kind of popular social networking app with small organizations. Check out this HubSpot article for WhatsApp advertising ideas.
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4. Facebook Messenger
Messenger, at first Facebook Chat, is a standalone messaging app and platform.
No Facebook account is essential to use this social networking website to speak thru text messages, voice, or video chat.
More than an immediately messaging app, customers also can share snap shots, movies, stickers, and other file formats.
Messenger became currently redesigned to be lightweight and rapid — deprioritizing a number of capabilities, inclusive of chatbots that had end up imperative to many companies’ patron verbal exchange method.
Quick Snapshot
Headquarters: Menlo Park, California, USA
Founded: 2011
Monthly Active Users: 1.3 Billion
Standout Features
US users can ship and get hold of money via Messenger by using connecting it to their debit card or PayPal account.
Location sharing (remember Foursquare and its test-ins?) makes it clean for your buddies or customers to locate you.
Messenger Rooms is a video chat characteristic just like Zoom that permits up to 50 members at a time.
Business solutions, like purchase monitoring, notifications, and connecting clients with your customer support representatives make it clean to serve your clients.
Who Should Use Facebook Messenger?
Businesses whose clients are already on Facebook (and probable on Messenger), that want to offer their clients an clean and convenient way to attain them.
Who Shouldn’t Use Facebook Messenger?
Those no longer in a position or inclined to reply to consumer inquiries inside Messenger’s allotted 24-hour window (prevents spamming), may also need to do not forget any other answer.
Final Word on Facebook Messenger
For a time, chatbots have been a big advertising and marketing approach on Messenger. Those days are over, with a shift toward consumer pride. Respect your customers’ inbox.
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five. WeChat
WeChat (Weixin) is one of the most popular social media web sites to pop out of China.
Owned by means of Tencent, the figure company of QQ and QZone, this app does a touch little bit of the entirety.
It’s a messaging, social media, and cellular fee app rolled into one, and customers additionally play games, keep, and get entry to authorities services via the platform.
Like other social media apps, customers also can share pix, make video calls, and text.
Advertisers on WeChat advantage from Facebook-esque client statistics collection.
Quick Snapshot
Headquarters: Shenzhen, China
Founded: 2011
Monthly Active Users: 1.25 Billion
Standout Features
WeChat Pay permits users to save and make money transfers.
Automated replies create a smooth customer support enjoy.
A client history chat log is to be had for clean reference when corresponding with clients.
WeChat Shop systems permit companies to installation on-line stores that leverage capabilities like WeChat Pay, phone range and deal with series, retargeting, and customer support talents.
Who Should Use WeChat?
If your target market is in or from China — which includes tourists, students, and expats — then this all-in-one social media carrier is worth a look.
Who Shouldn’t Use WeChat?
Foreign companies ought to undergo a third birthday party agency to put it up for sale on WeChat, which is a lot of problem unless you’re extreme about accomplishing Chinese audiences.
Final Word on WeChat
WeChat is a big platform with tons of organic and paid advertising options for manufacturers and businesses.
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6. Instagram
Instagram is a video and picture-sharing social platform wherein customers upload snap shots and brief films, regularly including filters and other consequences earlier than sharing them with circle of relatives and pals.
It’s owned by using Facebook, which provides strong marketing information for attaining your audience.
Instagram is the ideal vicinity to reveal off merchandise and inform visually focused memories about your enterprise. Whether that’s e-trade or personal training, you’ll find that customers in this platform are equipped to buy.
Quick Snapshot
Headquarters: Menlo Park, California, USA
Founded: 2010
Monthly Active Users: 1.082 Billion
Standout Features
Shoppable Tags allow users to click on products in snap shots and go without delay to a product web page to make purchases.
Instagram Stories are short person-generated films with diverse brought enhancements and consequences that disappear after 24 hours.
Instagram Live is a splendid manner to interact your target audience and have interaction with them in actual-time.
Who Should Use Instagram?
A sort of manufacturers thrive on Instagram, especially those in tour, splendor, and fashion — the most important demographic is below 35, urban girls with above-average income.
Who Shouldn’t Use Instagram?
If you’re now not prepared to continuously post precise, exceptional images and videos, you then received’t capture lots attention. (Thankfully, there are numerous high-quality Instagram scheduling gear available to make regular posting a whole lot less difficult.)
Final Word on Instagram
Instagram is developing every day. With increasingly more state-of-the-art and effective tools for marketers, it’s a extremely good social website online for growing your enterprise.
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7. TikTok
TikTok is a massively popular social network coming out of China that bills itself because the “leading destination for short-shape mobile video.”
Users create numerous varieties of brief (up to 60 seconds) looping movies to percentage, along with comedy, skills, lip-synching, dancing, stunts, and greater.
Like different social networking platforms, its algorithm will study what you want and show you similar content material over time.
Quick Snapshot
Headquarters: Beijing, China
Founded: 2016
Monthly Active Users: 800 Million
Standout Features
In-app video editing permits users to customise history track, video outcomes, pace, filters, sounds, and extra.
With the React function, customers can film their reactions to videos, displaying up in a small window alongside the unique content.
The Duet feature permits customers to film themselves looking to sing the equal track, carry out the same dance, or do a parody as a funny story alongside a chunk of authentic content material.
Who Should Use TikTok?
If your target market is young adults, and you can show a innovative or visually attractive side for your emblem, then TikTok is a ought to-have to your digital advertising playbook.
Who Shouldn’t Use TikTok?
If your target audience is older professionals, or in case you’re a B2B company, then this possibly isn’t the right place for you.
Also: The United States doubtlessly banning TikTok due to statistics concerns changed into a famous topic in the course of 2020, so if privacy is a first-rate issue of yours, maintain this in mind.
Final Word on TikTok
TikTok is a amusing area to show your logo’s human aspect. If your target market is on this platform, it’s a tremendous vicinity to cultivate consciousness.
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eight. QQ
QQ is every other Chinese on the spot messaging platform.
Users can take part in group chats and send texts and audio messages — akin to Facebook Messenger.
Although it’s broadly speaking a laptop app, a lightweight and much less functional mobile app is available.
Quick Snapshot
Headquarters: Shenzhen, China
Founded: 1999
Monthly Active Users: 694 Million
Standout Features
A stay translation feature for up to 50 languages makes it feasible to connect internationally.
QQ Coin is a virtual currency used to buy objects for the person’s avatar or weblog. Coins are widespread by a few vendors for real items.
Users can switch documents totally free, with no restrict on record length.
Who Should Use QQ?
The platform is particularly famous with Gen Z, and also you’ll need an account to apply QQ’s running a blog sub-platform QZone.
Who Shouldn’t Use QQ?
If your target audience isn't always in China, or they’re older and have a better income, you then’re better off with WeChat.
Final Word on QQ
If you’re doing business in China, then inspect QQ further to see if it’s a very good match in your brand. Here is a more in-depth article at the platform.
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9. Sina Weibo
Sina Weibo, sincerely known as Weibo in China, is a microblogging social network.
Similar to Twitter, you can locate reporters, celebrities, and different public figures on this social networking internet site.
In addition to publishing textual content-based totally updates (up to two,000 characters), users can percentage track, videos, and images. They can also comment, observe, non-public message, search, and use @Usernames to tag others.
And, like Instagram, customers can submit snap shots (nine max in step with submit) and create Stories.
Quick Snapshot
Headquarters: Shanghai, China
Founded: 2009
Monthly Active Users: 566 Million
Standout Features
Weibo Polls display up in customers’ timelines like a ordinary put up, and are a superb manner to interact with and learn about your target market.
Businesses can declare their own hashtag, which can be used to boom emblem cognizance.
Weibo Fit tracks energy, taking walks distance, and different fitness facts.
Who Should Use Sina Weibo?
If your brand can gain from showing up in the larger social communique of Chinese web users, then this may be a terrific suit.
Who Shouldn’t Use Sina Weibo?
Foreign businesses pay up to $2,000 USD registering for an reliable account. Probably no longer really worth it if you’re not certain if Weibo is for you.
Final Word on Sina Weibo
Weibo gives a number of approaches to attain your audience, whether that’s through advertising, content material marketing, or via influencers.
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10. QZone
With QZone, a bonded provider to QQ, users proportion pictures, watch movies, pay attention to tune, maintain diaries, play online video games, save, date, and weblog.
Think of it as a mixture of a social networking web site and blogging platform. It’s just like Facebook, and customers can like, percentage, and comment on posts.
They also can personalize their profile backgrounds with add-ons (broadly speaking paid) and a music that performs within the history (like Myspace).
Quick Snapshot
Headquarters: Shenzhen, China
Founded: 2005
Monthly Active Users: 517 Million
Standout Features
Brands can create custom designed “microsites” and different interactive marketing applications that function inside the platform.
Users could have up to one,000 QZone Albums, each with up to 10,000 snap shots.
A QZone Certified Space offers corporations more features to assist them live related with their audience.
Who Should Use QZone?
QZone’s person base leans heavily toward teenagers dwelling inside the smaller, much less state-of-the-art towns and towns of China. Brands with mass-market attraction do properly with this target audience.
Who Shouldn’t Use QZone?
If you’re going after college students or working professionals, then recall WeChat or Sina Weibo.
Final Word on QZone
If your target audience is Chinese citizens, either in China or living and travelling overseas, this can be a fantastic vicinity to run a advertising marketing campaign.
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eleven. Reddit
The “the front web page of the net,” Reddit is a discussion board in which users can take part in hundreds of communities known as “subreddits,” overlaying any topic possible (and many extra).
Content is person-generated and includes written posts, discussions, pictures, motion pictures, and links to articles.
Users often pose questions to the network (just like Quora), or just browse for random tales like you would see on StumbleUpon back inside the day.
Quick Snapshot
Headquarters: San Francisco, California, USA
Founded: 2005
Monthly Active Users: 430 Million
Standout Features
Ask Me Anything (AMAs) permits users to have stay conversations with famous public figures like politicians, authors, actors, or human beings with thrilling jobs.
Activities on Reddit generate Karma, a factor gadget that shows how a lot you participate and generates goodwill from different customers.
Who Should Use Reddit?
If you want to gain insights into an target audience’s notion manner and conversation style, then observe any subreddits they hold out in.
Who Shouldn’t Use Reddit?
“Redditors” are commonly savvy internet customers that bristle at overt marketing attempts and close down all people no longer gazing group norms (“Reddiquette”). Ease in and add fee, or just be a fly at the wall and advantage intel.
Final Word on Reddit
Reddit is an top notch resource for getting to know about subjects and those. To examine greater approximately advertising on Reddit, take a look at out this newsletter.
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12. Kuaishou
Kuaishou, referred to as Kwai outside of China, is a quick-video sharing and stay-streaming app.
Users percentage clips of stunts and pranks and stay streams of video gameplay.
Kuaishou’s set of rules is designed for inclusivity, ensuring extra visibility for a much wider range of consumer-generated content.
This has opened the way for people from China’s rural regions to proportion their lifeways at the same time as producing greater profits, which they do via promoting their agencies or linking out to eCommerce platforms.
Quick Snapshot
Headquarters: Beijing, China
Founded: 2011
Monthly Active Users: 1 billion
Standout Features
Kwai’s simple, clean-to-use interface permits all of us to speedy analyze and use the app.
Live-streaming permits users to provide a whole lot of enjoyable and academic studies.
Users can hyperlink out to e-commerce platforms.
Who Should Use Kuaishou?
E-commerce companies (conversions are better in this platform) selling to the Gen Z demographic in China’s smaller towns and rural areas.
Who Shouldn’t Use Kuaishou?
If your Chinese-speaking audience is extra mature and sophisticated, you can have better good fortune with WeChat.
Final Word on Kuaishou
Kuaishou’s algorithm is designed to be greater equitable in offering publicity. That may be an opportunity to “ruin in” and be visible.
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thirteen. Snapchat
Snapchat is “a digital camera and messaging app that connects humans with their buddies,” specializing in ephemeral content material — media this is best accessible for a quick time (kind of like Tumblr’s ephemeral chat rooms).
Users share photo and video massages referred to as “snaps” can be changed with stickers, text, filters, and other effects.
There also are private and public testimonies that show the remaining 24 hours of a person’s content material.
Quick Snapshot
Headquarters: Santa Monica, California, USA
Founded: 2011
Monthly Active Users: 500 Million
Standout Features
Creators can upload hyperlinks to snaps, permitting them to ship viewers to outside web sites.
Businesses can create a Sponsored Geofilter, a region-precise photo overlay this is simplest to be had at a particular bodily place that “proves” the user turned into there.
The “Swipe Up to Call” and “Swipe Up to Text” functions make it even easier to your target audience to touch your business.
Who Should Use Snapchat?
If your target market is Millennials or Gen Z, and your emblem aligns with the a laugh, laid-again vibe of this platform, then cross for it.
Who Shouldn’t Use Snapchat?
Brands targeting older audiences received’t have as a good deal success here.
Final Word on Snapchat
Snapchat users are constantly searching out interesting content material. This is a exquisite opportunity to faucet into your innovative facet and interact more youthful audiences.
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14. Pinterest
People go to Pinterest for proposal and to discover and percentage new thoughts.
This “productiveness tool for making plans your goals” has digital boards that users (referred to as Pinners) fill with photo-based totally “pins,” bookmarking them for future viewing.
Pins normally link to an outside internet site and can be repinned from one consumer’s board to every other.
Pinners view pins from all the different users and topics they’re following on their domestic feed.
Quick Snapshot
Headquarters: San Francisco, California, USA
Founded: 2009
Monthly Active Users: 454 Million
Standout Features
“Lens” lets in users to carry out a visual search for gadgets they’ve captured on their telephones or another cell tool.
“Catalogs” allows manufacturers to add their catalog into Pinterest and turn merchandise into Product Pins.
“Rich Pins” are available in four formats: Product Pins, Recipe Pins, Article pins, App pins. Each with its personal dynamic feature.
“Shop the Look” pins allow Pinners to click on on gadgets and visit a product web page to buy.
Who Should Use Pinterest?
If your target market is made up of women, and specially Millennial moms, then Pinterest can be ideal for you.
Who Shouldn’t Use Pinterest?
Content have to be visually super on this platform. If you’re not willing or capable of spend money on first rate pictures, you then’ll be losing your time.
Final Word on Pinterest
Pinterest customers have proven to be geared up to buy. The super aspect is that Pinterest gives marketers masses of equipment to channel that shopping for intent.
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15. Twitter
Twitter is a microblogging platform where users basically percentage short posts called tweets (280 characters maximum) with their followers.
Users can then like, comment on, or retweet these posts to their followers. It’s like having a big conversation with humans all over the international.
Twitter is complete of corporations and brands communicating with their audiences, and “forty% of Twitter users stated purchasing something after seeing it on Twitter.”
Quick Snapshot
Headquarters: San Francisco, California, USA
Founded: 2006
Monthly Active Users: 353 Million
Standout Features
Users can see and subscribe to the curated feeds, known as “Lists” of human beings they observe.
Twitter Polls permit customers to ask their fans a query with four solutions to pick out from. This is an easy way to interact your audience and get comments on thoughts.
Hashtags had been began on Twitter, and you may create branded hashtags to generate logo recognition and force engagement.
Who Should Use Twitter?
Probably every body, however B2B agencies concentrated on millennial adult males, dwelling in urban regions, with above-common profits do well.
Who Shouldn’t Use Twitter?
Twitter is a politically charged area. Be conscious approximately getting into social and political conversations, due to the fact the wrong tweet can carry quick effects for manufacturers and agencies.
Final Word on Twitter
Twitter is a awesome location to have a communique together with your target market. Show up and be ready to have a communication along with your people.
Editor’s Note: Surprised LinkedIn didn’t make the pinnacle 15? Us too. But with “only” 310 million month-to-month lively users (as of October 2019), it’s at the outdoor looking in. That doesn’t mean LinkedIn isn’t a top notch social media platform in case you’re a enterprise proprietor or freelancer, of path. If it’s an awesome fit for what you do, don’t brush aside it.
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Social Media Sites for Every Type of Business
You don’t need 15 social media debts to get in front of your target audience.
In truth, that would be a horrible concept.
You’re higher off that specialize in one or platforms wherein your target market is most engaged.
Each of the social networks we protected has its professionals and cons. Pick one or that you think could be an excellent in shape to your brand, download their app from the Apple or Android save, and comply with our hyperlinks to analyze greater.
Now is a first-rate time to begin displaying up in the front of your target market. Study them, engage, upload fee, and before you understand it they’ll turn out to be dependable enthusiasts and clients.
